Nature's Pride brand manager Stacey Schultz said that understanding nutritional information can be challenging for busy consumers looking for naturally delicious foods.
"So we've made it easier to learn about the nutritional benefits of our breads with easy-to-read nutritional facts and icons on all of our popular Hearty Bread varieties," Schultz added.
The new packaging will soon be expanded to all Nature's Pride bread and roll varieties.
The company noted that Nature's Pride breads, rolls and buns are baked using only all natural ingredients with no artificial flavors or colors, no trans fats, no artificial preservatives and no high fructose corn syrup.