The ‘Feed Your Family’ section was described as an example that combined editorial by ninemsn while suggesting what products could be purchased at Coles.
Coles’ videos, that featured chef and Coles ambassador Curtis Stone, had also become a favourite for visitors, representing almost 70% of total video streams consumed through the site.
“This is an excellent example of how iconic Australian brands can work with digital leaders to deliver branded content, in an imaginative and intelligent way, that is highly relevant to the reader and has a practical application in their lives,” said Managing Director of ninemsn Alex Parsons.
Coles is now the premier partner on the website, with branded banners linking directly to Coles’ websites.
Along with Coles’ content, the ninemsn Food site combines information from ninemsn ACP stablemates such as Recipes +, Australian Women’s Weekly and Gourmet Traveller, in addition to content produced exclusively for the website.
