While the Charbroiled Chicken Torta is available as an entrée for $3.29, the Charbroiled Steak Torta is priced at $3.89. They are available now at all dual-branded Carl's Jr./Green Burrito restaurants.
The introduction of the premium Charbroiled Chicken and Steak Tortas follows the restaurant chain's unveiling of a more contemporary Green Burrito logo and redesigned menu boards to reflect its more authentic food offerings earlier this year.
The new look is part of an overall strategy to continue to increase the penetration of the dual-branded concept.
Carl's Jr is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2013, CKE Restaurants, through its subsidiaries, had a total of 3,263 franchised or company-operated restaurants in 42 states and in 25 countries.
