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The Joy of Six: Heineken’s ‘compelling’ rationale for APB buy

Zoom in font  Zoom out font Published: 2012-10-06  Origin: beveragedaily.com  Authour: Ben Bouckley+  Views: 31
Core Tip: After Heineken successfully netted Asia Pacific Breweries (APB), CEO and chair Jean-François van Boxmeer told investors that there were ‘six key reasons’ why the capture was compelling.
 
 
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