Hundreds of food and drink industry leaders packed The Lancaster Hotel in London this week for the grocery think-tank IGD annual convention. Thronging the conference hall were some prolific tweeters. Here, we bring you a selection of their best Tweets.
Rick Pendrous, Editor, Food Manufacture:“Sainsbury's Justin King slams government's proposal to exchange worker rights for shares. It betrays trust, he says.”
EvershedsFAD: “Supermarket promotions could lead to ‘shopper confusion’, says IGD.”
JonOlding: “Morrisons’ Hodgson − 'Friendly people creating trust is the key to loyalty.'”
Rachelmrbarnes: “I am sitting next to Michael Buerk at dinner tonight.”
RetailAnalysis:“Gill Barr on shopper loyalty: ‘Our best friends are 20 times more profitable than 'mere acquaintances.'”
Brandsarebest: "Over £1M a week being taken on gift cards, Richard Hodgson, Morrisons.”
GreencoreGroup: “Thanks to the IGD and speakers for an excellent day. Always a highlight in my calendar.”
JameswaltonIDG: “Philip Clarke [Tesco boss] emphasises the need to not only understand shoppers, but to ANTICIPATE them.”
RetailAnalysis: “Key themes #IGDConv12: loyalty, trust, digital engagement and personalisation.”
JameswaltonIDG: “Amazon is evolving towards a full lifestyle solution, a move that took bricks and mortar retailers 50 years or more.”
IGDShopperNews: “Asda's McKenna discussing the AMP ‘Actual Moment of Purchase’. Opportunity for those who positively disrupt the shopping trip with mobile.”
RetailAnalysis: “Every Asda store manager has iPad enabling them to spend more time on shop floor, saving seven hours/week − McKenna.”
SavyCatherine: “iPads for every gsm [general store manager] at Asda giving seven hours a week back great use of technology in action.”
SavyCatherine: "Judith McKenna @asda delivering compelling thinking on how to deliver sustainable results in a world that is changing at pace.”
SamathaBBmag: “Judith McKenna: ‘We have started to rollout high-speed wifi into stores and it will be available in all stores by Christmas.’”
JameswaltonIDG: “Judith McKenna of Asda thinks that Mums have a lot on their plates. They do, but ... erm ... Dads have to work pretty hard too.”
SainsburysPR: “We were the first to introduce MTL [multiple traffic lights] labelling & we're calling for a uniformed approach from the food industry.”
RichardSiddle: “Matt Hill Heinz UK chief − Key for growth is to invest in digital marketing/ social media that gets your brands talked about.”
IGDShopperNews: “44% of delegates, though, believe shopper loyalty will grow over the next five years as companies find better ways to engage.”
SavyCatherine: “Richard Hodgson at Morrisons talking sense about how people make the difference in the battle for shopper loyalty.”
RetailAnalysis: “Being a ‘friend’ in the grocery convenience market means being ‘locally relevant and locally reliable’, says Co-op's Gill Barr.”
Stevesmithsmg: “Shoppers still love branded groceries, research shows.”
Brandsarebest: “Dan Cobley of Google − innovation needs to identify failure quickly and move on.”
SamathaBBmag: “Vote − 55% believe we will see much more innovation in our industry over the next five years, and 35% think a little more.”
JameswaltonIDG: “Matt Hill says shoppers eat from a repertoire of just six receipes per fortnight. Boy, that makes me feel good!”
Brandsarebest: “73% say they will spend more on advertising in next five years .‘Vastly improved understanding on how it works these days,’ says Hodgson.”
Julieaplant: “Heinz challenge brand managers to behave as ceos of their own business.”
IGDShopperNews: “Matt Hill Heinz UK president − 'We've raised our spend on digital from 3% to 20% of marketing spend. Prioritising learning not RoI'.”
CorrugatedCPI: “Fascinating insight into the future of retail, of which corrugated will play a big part. Many high profile speakers.”