The National Farmers Union poultry board member said it was an “honour” to be elected onto the advisory group, which brings together stakeholders from across Europe to advise the Commission on issues impacting the industry.
His initial priorities will be to ensure that Europe’s poultry farmers are major players on the world market and recoup the costs caused by the Welfare of Laying Hens Directive.
Aims
Bourns said: “We need to get into a position where our producers are leading players in the market place. We need to make sure consumers recognise our high standards, both in Europe and beyond, and seek out our products.”
Bourns also stressed the importance of meeting growing consumer demand for properly labelled products.
“We also need to ensure poultry products imported into the EU are properly labelled so consumers can choose higher welfare products if they wish,” he said.
