The Miss Universe Organization announced today that Russian Standard Vodka has been named official sponsor of the 2012 Miss Universe After Party, which will take place immediately following the Miss Universe worldwide telecast this Wednesday, December 19.
"There's nothing standard about partnering with Russian Standard Vodka, one of the premiere vodka companies in the world," said Jason Webski , Director of Marketing and
Business Development for the Miss Universe Organization. "It was only fitting for two global brands to collaborate and throw an amazing after party that serves as the culmination of the world's most-watched beauty competition, Miss Universe."
Nearly 1,000 guests are expected to attend the Miss Universe Russian Standard Vodka After Party at the Planet Hollywood Resort and Casino in Las Vegas, site of this year's competition.
A total of 89 contestants will compete in the Miss Universe contest, but only one lucky contestant will win the coveted title of Miss Universe. Celebrating 61 years of beauty, confidence and tradition, the newly crowned Miss Universe, along with the other 88 contestants and VIP guests, will spend the evening sipping on customized Russian Standard Vodka cocktails and simply enjoying "vodka as it should be".
The 61st Annual MISS UNIVERSE® Competition will be broadcast live from Planet Hollywood Resort & Casino in Las Vegas on Wednesday, December 19 at 8 p.m. ET on NBC.
