Excel Branding recently announced its appointment as the exclusive licensing agent for Harry Morton Holdings. Harry Morton Holdings well known brands include iconic Hollywood nightclub The Viper Room, popular restaurant chain Pink Taco and fast food restaurant Fuku Burger. Excel Branding will pursue licensing and branding opportunities for these properties.
“The Viper Room, Pink Taco and Fuku Burger all embody integrity and quality in a way that is completely unique in any industry,” said Robert Stone, VP Licensing of Excel Corporation. “Our goal will be to capture the true essence of all three brands that resonate with myriad consumers; we couldn’t be more thrilled with the opportunity.”
Plans for brand expansion include fashion apparel and accessories, textiles for the home and kitchenware. The Viper Room will focus on edgy, high-quality apparel and goods. Pink Taco will focus on home goods with a twist, and Fuku Burger will expand their brand by launching young, hip and exciting products.
“We are extremely excited to announce not only our partnership with Excel Branding, but also the licensing of three iconic brands,” commented Harry Morton, owner and CEO of Harry Morton Holdings. “In moving forward with these projects, we are creating an even deeper experience for the fans of these iconic brands. People can now take a small piece with them wherever they go.”
Excel Corporation is best known for its representation of consumer brands including Benedetto Arts LLC, Jackie Evancho, Tractor Jeans, and Ruthless Collective from the makers of Miami Ink.
