The team said Anheuser-Busch signed a 10-year deal as a founding partner for the team’s new stadium in Santa Clara.
Financial terms were not disclosed, but founding partner deals at the major league level are typically valued at seven figures annually, the SportsBusiness Journal reported.
Under the deal, A-B’s Bud Light brand is the official malt beverage partner of the team at the 68,500-seat facility, which is expected to be ready in time for the 2014 season.
Bud Light also gets naming rights to the stadium’s fan deck, an interactive zone on the north side of the building under the scoreboard, plus digital and permanent signs, the SportsBusiness Journal reported.
A-B is the stadium’s sixth founding partner, along with NRG Energy, Brocade, SAP, Sony and Violin Memory.
Team executives have said that the new sponsorships, as well as ticket sales for the new stadium, are helping the 49ers stay on target with financial goals as it gets ready to move to Santa Clara from its home in San Francisco’s Candlestick Park.
