March Frozen Food Month is here, and to celebrate the National Frozen & Refrigerated Foods Association (NFRA) developed a series of promotions to engage and inform consumers. The NFRA is encouraging customers to "Discover a Whole New World of Frozen" through a partnership with DreamWorks Animation for the Theatre release of "The Croods."
On Sunday, March 3, a three-page FSI will announce March Frozen Food Month in newspapers across the country, offering coupons from the sponsoring brands and encouraging customers to enter the DreamWorks Family Adventure Sweepstakes hosted on NFRA's EasyHomeMeals.com website. Fans of the page will have a chance to win the Freezer Giveaway by Hussmann® each week of March.
NFRA is putting on an aggressive Frozen Food PR Campaign to include, traditional, digital and social media outreach and activity throughout March. Additionally, an infographic of frozen food facts will be released in early March, as well as a video showing the progression of frozen foods through the Farm to Fork story to national media and shared on the Easy Home Meal's social properties in mid-March.
The association has created a toolkit for NFRA members, to assist them in utilizing all resources available for the month including key messaging, a template release and social media posts.
