With new packaging and a Norwegian logo, one of Poland's largest herring producers has experienced increased sales by 20 per cent.
In March, one of Poland's leading manufacturers of herring, Contimax, relaunched almost all of its products in close cooperation with the Norwegian Seafood Council.
In the new packaging, the Norwegian logo tells customes that products come from Norwegian waters.
Throughout March and April, Contimax increased sales by up to 20 per cent compared with the same period last year.
