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Red meat industry’s future depends on communication

Zoom in font  Zoom out font Published: 2013-05-28  Origin: foodmanufacture.co.uk  Authour: Gary Scattergood  Views: 19
Core Tip: Making the eat “less but better” red meat message profitable for the food industry, farmers and the rural economy is crucial for developing a more sustainable food system.
But, at the same time, more needs to be done to stress the nutritional benefits that come from eating the recommended levels of red meat in order to tackle micro-nutrient deficiencies in certain sectors of the population.

These were two key conclusions from a conference on the impact of red meat consumption and production on public health and the wider environment.

Delegates at the ‘Sustaining the health of the nation: What role for red meat’conference in London last week, were told by Dr Tara Garnett, from the University of Oxford, that: “High meat diets equal high environmental impacts, whichever way you look at it.”

However, she added: “Meat is not the nutritional villain of the piece, but it is not the nutritional saviour either.”

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