US-based Campbell Soup plans to launch more than 200 new products in fiscal 2014, in an effort to strengthen its core businesses and expand into higher-growth spaces, including new consumer segments, categories and geographies.
The company plans to launch Campbell's Homestyle soups, a new line, which will feature ingredients such as strips of roasted white meat chicken, vegetables and seasoned chicken stock. This product has no added preservatives and will be available in 29 varieties.
Campbell is seeking to build on the success of its Campbell's Chunky soup line, which saw strong growth in the past year, with new pub-inspired varieties, including Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak. These new flavors are designed to further enhance the brand's strong appeal to males.
Campbell's Chunky also plans to launch new and improved recipes for some of its most popular varieties, including New England Clam Chowder, Old-fashioned Vegetable Beef and Beef with Country Vegetables.
The company will launch a new Creamy Thai Style Chicken and Rice variety of Campbell's Go soups, a premium line of soups that features microwaveable pouch packaging and bold flavors, as well as new varieties of Healthy Request and Campbell's condensed soups.
The company's new Campbell's Slow Cooker Sauces will enable consumers to prepare convenient meals with meats in slow cookers. Campbell's Slow Cooker Sauces will be available in six varieties, including Apple Bourbon Barbecue and Tavern Style Pot Roast.
The launch of Campbell's Slow Cooker Sauces builds on the introduction of Campbell's Skillet Sauces, which are expanding in fiscal 2014 with two new varieties: Creamy Parmesan Chicken and Sweet & Sour Chicken.
Campbell expects to introduce a new line of Swanson flavor-infused broths featuring a selection of culinary-inspired varieties such as Mexican Tortilla and Thai Ginger.
To expand its appeal, the company has launched Goldfish Puffs, cheesy air-puffed baked snacks that have been created with teens in mind. Goldfish Puffs are just 140 calories per serving and gluten-free. Additionally, Goldfish crackers are expected to be offered in new varieties inspired by Hispanic taste preferences, including Salsa Con Queso, Fiesta Flavor Blasted and Kick It Up a Nacho.
The company is also introducing Pepperidge Farm Goldfish Mac & Cheese, the brand's first entry in the simple meals category. Made with real cheese sauce, Goldfish Mac & Cheese will be available exclusively in Walmart stores nationwide.
To drive continued growth in Pepperidge Farm cookies, the company expects to launch two limited-edition holiday varieties of Milano cookies: Chocolate-dipped Milano and a Candy Cane Milano. Pepperidge Farm also plans to continue to rotate seasonal varieties of its Dessert Shop cookies, with Pumpkin Cheesecake and Caramel Apple varieties returning this fall.
Campbell plans to introduce V8 V-Fusion Refreshers, a new thirst-quenching juice cocktail that offers a crisper, cleaner taste. V8 V-Fusion Refreshers juice cocktails are expected to be available in four delicious varieties, including Black Cherry Berry and Cranberry Grape.
