The board's business development manager, Mike Shore, said with China and Asia emerging as major players in the world's economy, the board would focus on how the region could expand its markets.
The board recently received grant funding to further the brand project, which will be used for seafood and tourism promotion initiatives, and is seeking further funding to deliver a Guide to Exporting program.
It is seeking expressions of interest from local businesses to deliver the program, which Mr Shore said would help smaller businesses gain entry into offshore markets.
He said the booming Chinese economy would present more opportunities for Australian exporters.
"Asia offers exciting opportunities not only for our seafood industry, but also for our food producers, tourism operators, and our agri-business sector," Mr Shore said.
The region's brand Eyre Peninsula: Australia's Seafood Frontier is not only important to promoting the region within Australia, but is also key to tapping into the Chinese market.
"We need to establish our region's brand as a producer of premium, clean, green sustainable produce and products," Mr Shore said.
"We as a region produce the best seafood arguably in Australia and potentially in the world.
"We are all aware of the Chinese hunger for our iron ore and can see for ourselves the flurry of activity across the peninsula to develop a regional mining industry.
"In order for us to fully maximise our region's potential and build economic sustainability, we need to facilitate and encourage more growth across our traditional industry sectors."
He said for three decades China's economic growth exceeded 10 per cent on the back of a low currency, cheap labour rates and massive exports, and while its economy had slowed, it had still grown to become the third largest in the world.
The Chinese government was working hard to stamp out corruption and to implement a change in business culture that would improve access to their market for local exporters.
"China's domestic infrastructure projects have fuelled commodity prices and driven our mining boom.
"Wages in China are rising, and for the first time China has a significant and growing population of middle class.
"The Chinese are becoming consumers and the domestic economy is a sleeping giant that is starting to stir.
"They are developing a taste for our premium products; our wines, our seafood and our quality foods.
"China has realised that in order to cope with the massive growth and demand in quality imports, such as our seafood and specialty foods, it must clean its decks and make it easier for us to do business with them.
"On our end we need to make it easy for China to do business with us."
