"Hydration is key for me since I'm always on the go- whether it's on tour or working out," Perry said in a statement. "Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. It's just natural for me to want to be a part of something that makes me feel good."
As the brand continues to roll out its premium water, CORE brand investors will take part in digital, social media and public around the brand, it adds.
CORE Hydration is ultra-purified using a seven stage proprietary process including ultraviolet, carbon filtration, reverse osmosis and ozonation that removes harmful impurities and contaminants, the company says. It is then balanced with a blend of electrolytes and minerals that complement the levels that naturally occur in the human body, resulting in a water with the "Perfect pH" of 7.4, it says. The body's optimal pH level is between 7.35 and 7.45, the company adds.
"This is an exciting time for CORE as we continue our rapid growth and connect with influencers who are seeking the next generation of premium water," said Eric Berniker, CORE Nutrition, LLC.’s chief managing officer, in a statement.
