UK-based potato crisps producer Tyrrells is expanding its presence in Australia with the acquisition of Yarra Valley Snack Foods for an undisclosed amount.
The deal comes as the company is looking to set up a manufacturing base in Australia, where the snacks industry is gathering profits and is expected to generate over $3bn in annual sales volume this financial year, The Australian reported.
Based in Melbourne, Yarra Valley Snack Foods produces a wide range of natural, organic and gluten-free products including Thomas Chipman Organic Chips range.
Tyrrells chief executive David Milner said: "We are delighted to be investing in Australian manufacturing.
"Our hand-cooked crisps have been extremely well received in Australia, where consumers value well-made food with provenance."
Prior to this deal, Tyrrells launched its chips in Australia last year.
Tyrrells produces hand cooked English crisps including potato crisps, vegetable crisps, furrows potato crisps, swanky vegetable crisps, and apple crisps; popcorn; nibbles; and tortillas.
