Get Fresh has been around for 25 years and throughout these years, their name and logo have evolved while they have remained a trusted source of products and services. In order to make sure their message is consistent to their customers, affiliates and in their community, they have updated their brand identity.
Previously, they have been known as Get Fresh Sales, Fresh Cuts and Finale Foods. Now, you can just call them: Get Fresh.
“We felt that we needed to create a solid and consistent message that communicates our dedication to delivering quality food with exceptional service” says Dominic Caldara, CEO, “which led us to the establishment of our new Mission; Helping Our Customers Grow!”
Get Fresh’s value-added items of Fresh Cuts is now Get Fresh Cuts. The non-produce/grocery items of the previously known Finale Foods is now Get Fresh Market.
In this transition, Get Fresh has announced the addition of Get Fresh Harvest, a new, premium line of fresh produce. “The Harvest line of certified local, organic, farmers market, hand-cut and specialty products will literally bring the farm to our customers.” says Caldara, “delivering the freshest, safest products and services available.”
The new look of Get Fresh’s logo isn’t all - a new website is currently in development and it’s promised to be great. You can also expect to see its fleet splashed with the new brand image soon.
Their look may be updated, but they are still the same company that has become known and trusted for 25 years. Get Fresh’s customers can count on them to continue providing all of the same programs and services. A new look - the same fresh, safe and reliable service.
