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Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

Fujian vegetables enter international market

Zoom in font  Zoom out font Published: 2015-11-24  Views: 0
Core Tip: Japan is very strict when it comes to the import of agricultural products, causing Chinese companies to flinch. Jia Ye Modern Agriculture Corporation is not one of them.
Japan is very strict when it comes to the import of agricultural products, causing Chinese companies to flinch. Jia Ye Modern Agriculture Corporation is not one of them. The corporation is one of Fujian's leading livestock husbandry enterprises but also exports a great amount of vegetables to Japan and even opened a cultivation base in Japan.

20% of the vegetables grown in the Jia Ye cultivation base are used for export, 80% goes to large Chinese supermarkets. "The profit margins on export products is comparatively large, but the checks on foreign agricultural products is strict. We use this high standard to force the management system to reform. From the source to the production chain we will strengthen safety supervision," said Shi Zhonghui, chairman of Jia Ye. The cultivation base is located far away from cities and industrial zones to make sure there is no pollution. The fertilizer that is used is made of biological organic material, and the pesticide is highly effective, harmless and does not leave residue.

Currently, the yearly vegetable export of the company amounts to 100,000 tons. Cabbage exports to Japan take up 60% of the Japanese cabbage import. Besides the base in Japan, Jia Ye plans to open up cultivation bases in the Philippines and Malaysia. "Our cultivation base in Japan already has a surface of more than 660 hectares (10,000 mu). But the amount of cabbage, tomatoes and potatoes we grow is not enough supply to meet the market demand. The next step is to expand our Japanese cultivation base to 1300 hectares (20,000 mu)," said Shi Zhonghui.
 
 
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