“Pomelo is one of our main products. Our pomelo production consists of three processing plants and three plant bases. Our 'early' plant base covers 70 hectares, our medium plant base consists of 35 hectares and our late plant base is the largest with 140 hectares. We export red and yellow grapefruit, which take up 70% of our total plant production. All our products are tested and meet European quality and safety standards,” explains David Huang, the General Manager.
“Our company was established in 2006. We specialise in the production of fruit and vegetables, and are equipped to do the processing, storage and export as well. Our history of growing pomelo goes back much further. Our company is established in Pinghe, at the heart of China's pomelo industry."
“70% to 80% of our crop is sold on the domestic market in China. Our main clients are supermarkets and wholesale markets all over the country. The remaining 20% to 30% we export to countries in Southeast Asia, Europe, Eastern Europe, Russia and the Middle East. In the future we hope to increase our export.”
“Our export strategy entails cooperating with supermarkets directly. Our current target market is the Netherlands and Western Europe. We are investing to understand the local European market better. We attended Fruit Logistica earlier in February. In May we will travel to Amsterdam to attend the Amsterdam Private Label Fair. We plan to hold a variety of events in Amsterdam to promote our pomelos. One of our focuses will be the nutritional value of pomelo. There is room to improve and increase the popularity of pomelo fruit in Europe. In addition, we are actively looking for local partners that can facilitate cold storage, logistics services and stable sales channels.”
“Our business advantage is that we are at the source and can control production. In addition, we work with a professional team.
“Pomelo prices were not ideal in 2015. In 2016 I am confident that the business will pick up and that our overseas production will grow. We will push product innovation and market diversification to strengthen our brand.”
