Salim Group’s decision to enter the poultry business in Indonesia in a bid to expand has yet to deter poultry giant Charoen Pokphand Indonesia, which holds a 34% market share. CP Indonesia voiced optimism that its parent company, Charoen Pokphand Group, will support the company, especially in term of technology. “We have not prepared any special strategy to anticipate their entrance into the market. We welcome newcomers in the competition,” said Tjiu Thomas Effendy, President Director of CP Indonesia. In December last year, Salim Group purchased a controlling stake in Malaysia-based poultry company CAB Cakaran, and together will form a joint venture in Indonesia this year. This opens the door for Salim, as the big player in the food industry, to enter, especially as Salim owns 35.8% of Fast Food Indonesia, the licensee for KFC in Indonesia.
