“Fresh sweet potatoes are a well-known and popular dish in Europe. The prepared baked sweet potato, that is very popular in Japan, South Korea and China, is less well known. However, as this snack contains all the nutrients of regular sweet potato, we believe that this product has great potential”, says Jenny Ma of Shandong Green Living International Trade.
“What is unique about our roasted sweet potatoes is that they are a holistic product, and save the consumer a lot of time preparing. Consumers can pop them in the oven for 10 minutes, or in the microwave for 5 minutes, and they are ready to be eaten.”
“Our company is performing strongly in South Korea and has recently entered Japan. Currently we are fully targeting the European market. European consumers focus on eating healthily, have a vegetable and potato based diet, and are looking to save time. Our product meets all these consumer needs. We export in packages of 300 up to 600 grams.”
“The roasted sweet potatoes can be individually packed in supermarket freezers, sold in small coffees shops and cafés, prepared and offered in paper bags, or can be offered in restaurants as a side dish. Possibilities to serve this healthy product are endless.”