"The new range of stick vegetables, ideal as mid-morning or afternoon snacks, is very popular. Actually, those without condiments are even more popular than those with mini-dispensers," reported Paolo Mariani, Marketing Manager of Agribologna, at the Marca fair.
A fridge counter was installed in the stand with a display of Fresco Senso products, a wide range of ready-to-eat fresh fruit. The range comprises of 55 products from single fruits to Morsi di Frutta fresh fruit salads, fruit mixes, mixes enriched with dried fruit and nuts, down to Stikki vegetable snacks.
"Duetto jars are proving quite successful. We combined fruit and yoghurt in a very refreshing and healthy way. The targets are 35 to 55 year old women living in central and northern Italy who care about health and flavour with an eye to calories. Our products meet all these requirements."
Mariani adds that Agribologna has now made contacts to distribute these products in the south as well.
"Most of the fresh-cut products available on the market are vegetables. There are wide margins to improve the fruit segment, especially since performances have been positive year after year. All our packaging has been developed for the retail market both in Italy and abroad."