The first TV ad in the new campaign, “Traditions” shows a mom writing loving and encouraging notes on the lids of her daughter’s fruit bowls at various stages of the girl’s childhood and teen years. A final vignette shows the daughter, now grown up, in turn using a fruit-bowl lid message to announce some good news to her mother.
As reported by mediapost.com, the new creative also marks a shift to a family vibe, while the previous campaign focused on young adults.
