Innovating its Microwave and Oven|Grill Ready products emphasizes the company's commitment to taste, freshness and convenience. With a bold new look, the packaging boasts greater functionality; a "freshness" window showcases the fresh Creamer potatoes and enclosed seasoning pack. The proprietary packaging, which is more sustainable, features clearer nutritional messaging, cooking instructions and easily peelable film. Additionally, the updated design offers a vertical orientation for better merchandising and a smaller case size for faster turns to maximize assortment.
"We spent a lot of time talking to consumers and reviewing market trends. What we learned is consumers want to see the potatoes and desire more convenience," said Richard Vann, Vice President of Marketing and Product Innovation at The Little Potato Company. "We then extensively explored packaging and form factors. After nearly 100 percent of consumers surveyed indicated top box purchase intent, we knew we had a winner."
The Little Potato Company's kits deliver the convenience consumers are seeking; The Microwave Ready and Oven|Grill Ready Kits require no prep and each one includes 1 lb. of fresh Creamer potatoes and a value-added seasoning pack. The Little Potatoes are always pre-washed and have naturally thin skin that doesn't require peeling. Consumers are increasingly seeking out healthy convenience products, the kits contain three cups of vegetables and are packed with essential vitamins and minerals. Creamers are naturally fat, gluten, and cholesterol free and the kits are vegan and free of artificial colors and flavors.
Microwave Ready Kits: Quick, freshly steamed, seasoned potatoes in minutes. Simply pop the tray in the microwave for five minutes, add butter or oil of choice, and mix in the seasoning pack. Flavors include: Garlic Parsley, Savory Herb, and new Tomato Basil.
Oven|Grill Ready Kits: Creamer potatoes washed and packed in a ready-to-use roasting tray. For easy use, just open the package, add the included seasoning, splash on a little oil and roast for 30 minutes in the oven or on the grill. Flavors include: Garlic Herb, Onion & Chive, and new Roasted Red Pepper & Onion.
