ITC’s not from concentrate fruit beverage brand B Natural has launched gift hampers comprising assorted juices and dry fruits.
The packs will include the following fruit beverage variants: one pack of apple, two packs of guava, two packs of mixed fruit and two packs of mango, in addition to dry fruits like almonds (badaam) and raisins (kishmish).
To further illuminate the festive spirits, consumers can gift their loved ones B Natural’s unique Lamp of Purity hamper. The unique pack, which was launched last year, has been creatively designed and packaged with LED lights stored inside the pack.
Besides consuming the popular fruit beverage variants inside, the ornamental outer box can be transformed into a vibrant lamp and used for decorations during Diwali. These packs contain three popular fruit beverage variants from the brands portfolio viz guava, mixed fruit and apple.
Hemant Malik, divisional chief executive, ITC Foods Division, said, “Diwali is one of the most celebrated festivals in India which is rejoiced with great zeal and enthusiasm across the country.”
“Dry fruits have always been one of the most widely accepted gifts for generations due to its wholesome goodness,” she added.
“Combining dry fruits and fruit beverages elevates the nutritional quotient of the B Natural gifting range making it a unique gifting option,” Malik said.
“At ITC Ltd, we take pride in crafting products that touch consumers’ lives and add value to their thoughtful gestures. We are confident that B Natural’s assorted gift offering this Diwali will revitalise families with wholesome goodness and positive festive spirit,” he added.
Diwali Festive Delight gifting packs are available for purchase across all modern and general trade outlets across Delhi, the National Capital Region (NCR), Punjab, Uttar Pradesh, Madhya Pradesh, Maharashtra and Gujarat.
These packs will be also available in prominent e-commerce platforms, like Amazon and Flipkart across the country.
Product information
B Natural’s range of Festive Delight gifting packs comprises the following:
1.Lantern Gift Pack (one-litre x 3 + LED) comprising guava, mixed fruit and apple variants (Rs 400)
2.Assorted dry fruit pack (200ml x 7 + 170gm almonds and raisins) comprising mixed fruit, mango, apple, guava, almonds and raisins (Rs 360
3.Assorted gift pack (one-litre x 3) comprising guava, mixed fruit and mango variants (Rs 325)
4.Assorted premium gift pack (200ml x 10) comprising guava, mixed fruit, pomegranate and mango variants (Rs 240)
5.Assorted utility pack (one-litre x 2) comprising mixed fruit and mango variants (Rs 235)
6.Assorted gift pack (one-litre x 2) comprising mixed fruit and guava variants (Rs 200)
7.Assorted kids’ gift pack (200ml x 6 + 2 X Jelimals) comprising mixed fruit, guava, litchi, mango and Jelimals (Rs 160)
