| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Processed Foods » Topic

McCain launches sweet potato chips

Zoom in font  Zoom out font Published: 2018-12-10
Core Tip: The popularity of sweet potatoes is continuing to grow steadily in Australia, and so McCain Foods is introducing new oven-baked chips to the freezer aisle of supermarkets.
The popularity of sweet potatoes is continuing to grow steadily in Australia, and so McCain Foods is introducing new oven-baked chips to the freezer aisle of supermarkets. A 30 percent increase in sales in the 12 months ending in September 2018 spurred the frozen food manufacturer to respond with the launch of a sweet potato alternative to oven-baked potato chips.

With a combination described as sweet and crispy, the new Sweet Potato Cross Trax features a criss-cross waffle pattern.

Marketed as a healthy alternative to French fries and thick-cut chips, McCain Foods ANZ marketing manager Allen Hunt says that sweet potato fervour is growing across Australia and the new Sweet Potato Cross Trax will give Australians a “double delight of flavour and texture in a crispy, slightly sweet chip”.

“The humble oven-baked potato chip is a favourite among Australian families, but we know consumers continually want more choices in flavour, shape and texture,” Hunt says. “These pub-style, highly dippable and loadable chips are a great side dish offering a wholesome alternative to the standard fry.”

 
 
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Processed in 0.984 second(s), 16 queries, Memory 0.85 M
Powered by Global FoodMate
Message Center(0)