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Current Position:Home » News » Processed Foods » Topic

Mini Babybel launch limited-edition charity packs

Zoom in font  Zoom out font Published: 2019-02-22  Views: 11
Core Tip: Cheese snack format Mini Babybel has thrown is weight behind UK charity Comic Relief for the twentieth year running with new limited-edition Red Nose Day packs.
Cheese snack format Mini Babybel has thrown is weight behind UK charity Comic Relief for the twentieth year running with new limited-edition Red Nose Day packs.
Mini Babybel launch limited-edition charity packs
The charity partnership will see Mini Babybel raising money for Comic Relief through the release of limited-edition packs, with a 5p donation made to Comic Relief’s Red Nose Day for every promotional pack.

Each promotional pack includes individually wrapped Mini Babybel complete with fun dares featured on the wrappers.

The limited-edition packaging encourages consumers to share their dare on Instagram, Facebook or Twitter, using the dedicated hashtag #BabybelDares, with Mini Babybel donating a further £1 to Comic Relief for each dare shared on social media, with the donation amount capped at a number agreed between Babybel and Comic Relief.

Accompanied by supporting marketing activity, including fun-filled influencer collaborations with famous faces such as Spencer Matthews and Vogue Williams, the charity partnership cements the brand’s position as a long-term partner to the charity.

Célina Leroyer, Brand Manager at Bel UK, says: “Mini Babybel is already a beacon brand that’s enjoyed in 43% of all family households in the UK; the ongoing support of Comic Relief, which has continued for 20 years now, highlights Bel UK’s commitment to delivering positive brand perception and perfectly fits with Mini Babybel’s position as a fun filled snack.”

 
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