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Current Position:Home » News » Beverages & Alcohol » Alcohol » Topic

Deutsch Pairs With Southern Wine in Minnesota

Zoom in font  Zoom out font Published: 2012-04-23
Core Tip: Southern Wine & Spirits of America of Minnesota has been granted the rights to sell W.J. Deutsch & Sons's entire portfolio in the State of Minnesota.
 Southern Wine & Spirits of America of Minnesota has been granted the rights to sell W.J. Deutsch & Sons's entire portfolio in the State of Minnesota. Effective April 12, this agreement is consistent with the other agreements that Deutsch and Southern have around the country, including mutually agreed-upon sales and marketing approaches and goals.
 
W.J. Deutsch & Sons CEO Peter Deutsch noted, "W.J. Deutsch & Sons has worked hand in hand with Southern Wine & Spirits for 31 years to build our brands -- a testament to our commitment to building enduring partnerships with other family owned companies. We look forward to extending that success to the Minnesota market."   
 
"We are extremely proud of this vote of confidence by W. J. Deutsch & Sons, and we look forward to working closely with the entire Deutsch team responsible for the dynamic Minnesota market," said Wayne E. Chaplin, President & Chief Operating Officer of Southern Wine & Spirits of America.
 
"We are excited to add Minnesota to the fold of markets where we have partnered with Southern. We are confident that the performance-driven culture we have created in other markets will quickly translate to Minnesota, and that together we can build our brands and our business to new heights," commented Tom Steffanci, President of W. J. Deutsch & Sons, Ltd.
 
Brad Vassar, Southern's Executive Vice President, General Manager, added, "Working with Will Conniff -- Executive Vice President, General Manager of our Minnesota, Illinois and Kentucky divisions -- along with our Company's entire in-state Minnesota team, we are confident that our partnership with Deutsch in Minnesota will soon bring a new level of service excellence to all of our on- and off-premise customers across the state."
 
 
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