Vadilal, one of the leading ice cream and frozen dessert brands, has launched five products under the umbrella brand of Ice Trooper, the mascot for this new segment. It is targeted at kids aged between seven and 13.
The products are Double Strike (a choco-flavoured ice cream); Jelly Peel (a banana and strawberry flavoured ice cream); Smiley Launcher (a pineapple and tamarind flavoured dessert); Thunder Stick (a bubble gum and black currant flavoured treat) and White Knight (a white chocolate and strawberry flavoured ice cream). The products will be available in the price range of Rs 15 and Rs 35.
