According to Lifeway Foods, this is the first major expansion with Target in eight years.
The company plans to increase marketing and advertising support to raise awareness with Target customers and promote sales at the retail chain.
Lifeway president and CEO Julie Smolyansky said the broader availability of Lifeway Kefir at this major retailer indicates its growing popularity among consumers and the recognition of the need to offer healthy alternatives to the high-fat, high-calorie foods
"This is a strong indication that distribution of our kefir products will continue to expand to new and existing customers, and contribute to significant increases in our long-term sales growth," Smolyansky added.
