The new campaign, launched during a boat ride on the River Thames, aims to move on from the previous Farming Matters campaign and educate the UK public about the contribution the farming sector makes to Britain.
A report from the NFU claimed the agri-food sector contributed £85bn to the UK economy last year, while helping to keep some 3.5 million people in work. It also showed that UK farming contributed £8.84bn GVA to the UK economy last year, a 25% increase from the year before, bucking the recessionary trend, and that food and drink has become the UK’s fourth-largest exporting sector.
Kendall said the new campaign was not about farmers holding out the “begging bowl”, but was about showcasing what farming delivered for the country. He said British self-sufficiency had fallen by 15% in the past 20 years, and the NFU wanted to work with government to reform regulation and ensure policies were in place to boost production. Meanwhile, the campaign will look to consumers to enjoy a more seasonal diet, “eating British food when it’s at its best”.
However, Kendall also said he wanted that self-sufficiency to increase organically through good work: “We’ve stood and debated long and hard about whether we can be 70% self-sufficient. That, to me, feels right, and would like to see us aim for that target, but I don’t want to sound like we’re going to be interventionalist and manage our markets. Let’s do more of what we do really well.
“The call to arms is very simple. If you want to support British farmers, buy British. But we don’t expect consumers to buy British out of patriotic duty, we want them to buy because of the quality and high standards that we have, and for all the things that farming delivers for Britain.”
