Lavazza has always followed stringent quality standards during each step in manufacturing blends, from the selection of beans through to packaging. Lavazza BLUE is the ultimate result of a process perfected through a century of experience and passion for coffee. To give consumers the price advantage and make it more affordable the LB 1000 which is priced at Rs 30,000, making it an ideal choice for homes, restaurants, cafes, etc.
Lavazza coffee blends are prepared with the finest ingredients and yield the perfect cup of coffee to suit every taste. The innovative capsule technology patented by Lavazza and designed for exclusive use with the machines helps in delivering café-style coffee even in the comfort of our homes.
The capsules contain ground coffee powder, packed in an inert atmosphere and sealed to lock in the freshness and aroma. They yield the perfect cup of coffee with a smooth and full-bodied flavour, at the touch of a button. The flavour is protected because the machine is sealed and there are no spills and no clean-ups.
Lavazza BLUE range of capsules
Espresso Dolce – This is a 100 per cent Arabica blend with a rich, sweet aroma. It is made of top-quality Brazilian and Indian coffees. The innovative brewing process yields sweet and aromatic coffee with a thick, persistent crema.
Espresso Delicato – This is a 100 per cent Arabica blend with a sweet aroma. It is composed of premium Brazilian and Indian coffees. The special brewing process, combined with the right grind, yields a sweet, mild and aromatic regular or large espresso, with a persistent crema.
Espresso Intenso – This is a blend comprising 40 per cent Arabica from Brazil and Central America and 60 per cent Robusta from Southeast Asia. The innovative brewing technique yields a particularly intense, creamy espresso, with a persistent and balanced aftertaste.
Espresso Decaffeinato – This is a 100 per cent Arabica blend of exquisite Brazilian coffees. The special brewing technique enhances its well-rounded and sweet flavour, and gives the espresso velvety crema and a slightly chocolaty aftertaste.
Caffe Crema Dolce – This is a 100 per cent Arabica blend with a sweet aroma, composed of top-quality Brazilian and Indian coffees. The special roasting process, followed by the right grind, yields a sweet and velvety coffee with a persistent aftertaste and thick, golden crema.
K Sivakumar, chief operating officer, Fresh & Honest Café Ltd, said, “Indian consumers and palates are increasingly recognising the blends in a good cup of coffee. To cater to this growing set of extremely aware and well-travelled consumers, we have introduced the unique Lavazza BLUE LB 1000 Coffee Maker. The launch of this machine demonstrates our commitment to bringing innovative technology to our consumers in India at an affordable price point. The coffee maker, which works on patented capsule technology, can dispense an authentic espresso experience in five different flavours in just 30 seconds.”
