According to a press release issued by the company, the beverage is an innovative product that combines the health benefits of milk, fruit and honey in one drink. It comes in three variants - mango, apple and guava.
The product contains liquid milk sourced directly from farmers. Milk is a good source of calcium, protein, vitamins and minerals. Addition of honey and fruit to milk adds dietary fibre, anti-inflammatory, antimicrobial agents, antioxidants (phyto chemicals), making it an awesome threesome combo.
The fruit milkshake is manufactured at ISO 22000 and EIA (Export Inspection Agency) certified facility, and is aseptically packed using the state-of-the-art European technology (UHT) that gives it 6-month long shelf life. Priced at Rs 25, this is one drink everyone can indulge in everyday.
Talking about the launch, C K Ranganathan, CMD, CavinKare Pvt. Ltd, said, “We, at CavinKare, always endeavour to offer the best quality and unique products at an affordable price to consumers. We are proud to present Cavin’s Fruit Milkshake, India’s first ambient dairy product with the combined benefits of fruit, milk and honey. This completely differentiated product is a rich source of calcium, proteins and vitamins. This is one drink which is suitable for daily consumption. CavinKare is committed to the ambient dairy business we have already invested Rs 40 crore in milkshakes and have lined up additional Rs 30 crore for fruit milkshakes and further line extensions.”
The nutritional content of the fruit shakes for a 100 ml is approximately: Fat: 1g, Carbohydrates: 18 g, Protein: 2.3 g, Calcium: 80-90 mg, Phosphorous: 60-75 mg with calorie content of 90-95 Kcal.
The product has been launched in Tamil Nadu and all three variants will be available at leading retail stores, super markets and neighbourhood kirana stores. The company is planning to cover southern states in three months followed by pan-India by the end of this financial year.
