Online in Q4 of 2012, Rexam said the new capacity complemented its specialty portfolio – four Sleek can sizes, three different resealable options with the Rexam Cap Can – and what it said was its industry leadership with the 24oz can.
Andre Balbi, president and CEO of Rexam Beverage Can Americas, said:“Brand marketers are increasingly realizing volume and pricing success with specialty can sizes.
“Capacity expansions like these represent our commitment to our customers in helping them take advantage of beverage category growth to build their brand and business.”
Launched in the US in 2005, Rexam claimed benefits for its Sleek can such as improved pack density offering distribution economies, and a greater number of cans in secondary packaging and on retail shelves.
Earlier this month, we reported that US Yerba Mate beverage brand Guayaki had tied-up with can maker Rexam to package its new sparkling beverages in 12oz 'sleek' cans, to promote shelf stand out and sustainability.
Guayaki co-founder David Karr told BeverageDaily.com: "We like the Rexam can because it is smaller and we were looking to create a product with less liquid and more interesting for woman.
Key categories for the can included energy drinks, functional beverages and beer, while Rexam said the upgrades to its Chicago plant would also include the capability to produce 16oz cans, “a size experiencing growth in a number of beverage categories”.
