EDO Pack was founded by KFHL in Hong Kong, over four decades ago. With over 300 variants of snacks and confectionery items in their product suite, it is one of Hong Kong's leading food brands. They have major brand presence in markets like Australia, China, Singapore, Philippines, Vietnam, Canada, the UK and the USA.
“We had been scouting for a reputed foreign food brand to partner with, to expand our current portfolio of home-grown food brands like FoodTown, PRIYA, Delight, etc. We are proud to have brought such a reputed and celebrated brand like EDO Pack, for the first time, to one of the largest consumer bases in the world,” said Vinod Suchitha Dinakar, founder and chairman, FLT.
“Many of the items in our product suite have never been marketed in India or even tasted by most Indian consumers. The novelty and the high-end quality of our products will be our USP,” said Raman Sarathy, CEO, FLT. “FLT and KFHL are committed to make EDO Pack a major player in the ready-to-eat food market.”
FLT is a Chennai-based emerging FMCG trading company that has been in business for over five years. With already concentrated operations and distribution networks in the four south Indian states, FLT is fast expanding to the rest of the country, along with nascent international operations through their newly set up offices in Chicago and Dubai.
The products to be marketed are detailed as under:
● Jelly Beans
● Marshmallow
● Chocolate – in 4 flavours
● Gummy Candies – in 6 flavours
● Chew Candy – in 2 flavours
● Crackers – in 6 flavours
● BB Koala Biscuits – in 3 flavours
● Biscuit Sticks – in 3 flavours
● Wafers (Box) – in 5 flavours
● Wafers (Packs) – 3 flavours
● Wafers (Rolls) – in 2 flavours
● Pastry – in 2 flavours
● Pie – in 2 flavours
● Pastry Pie – in 3 flavours
● Potato Chip Cans – in 4 flavours
● Fries Cut Chips – in 3 flavours
● Marble Pop Soda – in 4 flavours
All the products were priced in such a way that these can be placed in almost all the markets in the entire India which includes the C & D markets. The price range is between Rs 50 to Rs 300 per pack of different products.
