In volume terms, dried pasta has led the Spanish pasta & noodles market with a prominent 55% share for the year, according to the report 'Consumer Trends in the Pasta & Noodles Market in Spain, 2011'.
Canadean's trend analysis revealed that busy lives in Spain have influenced the overall consumption of pasta & noodles most compared to other trends in 2011.
While 38% of Spanish consumers cited busy lives as the most influencing trend, indulgence and changing age structures have followed next with about 34% and 33% respectively.
The market has also experienced a remarkable penetration by private label products - with value share of most of the segments crossing 30% and chilled noodles holding as high as 64% in 2011.
Among the segments, influence of busy lives continued in ambient noodles, chilled noodles, chilled pasta, and dried noodles, while changing age structures trend has influenced the consumption of ambient pasta and dried pasta.
From the age group perspective, it was older consumers aged above 55 who held the higher market value share compared to others, with up to 30%.
The Spanish pasta & noodles market, which has a mere equal representation from both males and females, has experienced a moderate share from rural dwellers - who held 14% value share.
Canadean's analysis by education level revealed that the consumers who have completed higher education from college have shared the higher pie with over 32% value share compared to other groups.
Wealth-wise, affluent Spanish consumers have shown more passion for pasta & noodles representing more than half of the total market share in 2011, while the people having more than seven hours of leisure led the busy lives groups with 37%.
