Mark Smith, world beer brand manager at Molson Coors said, “Individually, each of the beers contained in the pack is a strong brand, however we wanted to create something new and offer drinkers a range of beers from around the world.
"The pack taps into the burgeoning popularity of world beer and is designed to suit a variety of tastes. The pack is the perfect way to introduce consumers to beers they may not have tried before, for example Pacifico Clara.”
Molson Coors’ world beer investment follows a £4m advertising campaign for Cobra and a major marketing push for Singha, both begun earlier this year.
Exclusively available as an off trade limited edition, the packs (pictured) will be sold via wholesalers Landmark, Today's Group, Booker and Bestway.
