A spokeswoman said: "“We phased out the majority of Southampton colours that were in our drinks in 2011. However we have been unable to find a viable alternative for Powerade Cherry [pictured below] but we continue to look for alternative colours for this product that meet our stringent requirements.”*
But a Coca-Cola spokeswoman told BeverageDaily.com today: "We can confirm we have found a viable alternative for Powerade Cherry and will launch a Southampton Colour free version before the end of the year."
