Mini and Mega Magics are billed as ideal for offering independent retailers a popular style of ice cream at a competitive price point.
The Mega Magics which are made up of vanilla ice cream and real milk chocolate, come three to a pack. The Mini Magics come in four different variations; milk chocolate, milk chocolate with almonds, white chocolate and dark chocolate, again all with real chocolate, all retailing in eight-count packs.
Ian King, Belfield director, is confident the products will prove popular with independent retailers. "The Mini and Mega Magics have been developed as a result of a customer need for a real chocolate coated Vanilla ice cream product." he said. "As a popular style of ice cream we believe that having the right pricing policy, will make it an attractive option for independent retailers."
These products are the latest addition to the Ice King brand, which provides water ice and ice cream lollies, and mini ice cream tubs, to independent retailers across the UK. Ice King products can also be modified in line with specific requirements -- such as size, flavor or price point -- and white labelled for sale under retailers' own brands.
