The classic Baconator and Hot 'N Juicy sandwiches are being joined by burgers piled high with extravagant ingredients such as lobster and caviar. They're priced at just above $16, according to the Burger Business blog.
But only for a limited time. And only in Japan. Since returning to the Japanese market late last year after exiting in 2009, Wendy's has rolled out a series of indulgent menu offerings. It debuted with a $16 burger lavished with foie gras and truffle sauce, followed by a $12.50 burger featuring chili and Iberian bacon.
Wendy's American fare is much more subdued -- mostly in the $5 to $6 range. But the chain, along with competitors such as McDonald's and KFC owner Yum Brands, is betting heavily on foreign expansion. It's also taking cues from the onslaught of so-called better burger fast-casual brands in the US like Five Guys and Smashburger.
