Marketers, media buyers and businesses alike continue to adapt to and strategise new ways to reach, engage and influence target audiences so the report comes as a leading influencer in future advertising decision making.
The explosion of smart phone devices on the market has added $47.4 million to advertising sales and accounts for 67.7 per cent of all ad revenue on mobile phones. Tablet devices account for 32.3 percent of mobile devices.
The Interactive Advertising Bureau reports on the dynamics of the Australian advertising industry. This year’s report is also the first report on mobile advertising expenditure in Australia. Its latest quarterly Online Advertising Expenditure Report is collated from independent, professional data about the state of online advertising expenditure.
