The company is also targeting both dieters and health conscious individuals, while planning to widen the appeal of the diet and its products to other consumers.
The bread mix is not exclusive to those following the New Atkins Diet, but can be consumed by anyone seeking to maintain their weight and lead a healthier lifestyle, as it contains a quarter of the carbs found in a normal whole wheat bread loaf, the company said.
The new bread mix does not require the use of a bread making machine as it can be prepared by hand. It costs £3.99 for the 350g packet.
