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New Mountain Dew introduced in test markets

Zoom in font  Zoom out font Published: 2012-08-14  Origin: foodbusinessnews  Views: 35
Core Tip: PepsiCo, Inc. has introduced Johnson City Gold, a malt flavored addition to the company’s Mountain Dew line of products, in test markets.
The product is available in Kroger Stores throughout the Midwest, and it will be available in 7-Eleven convenience stores in Denver and Charlotte, N.C., starting Sept. 1.

The Johnson City Gold product name may be short lived, according to PepsiCo. As part of the test market introduction, the company is running a contest to establish a new brand name.

 
 
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