Thrive Frozen Nutrition was developed by Los Angeles-based firm of the same name as a frozen nutrition alternative to traditional liquid nutrition products. It is currently available in four flavors: homemade vanilla, milk chocolate, strawberry, and chocolate fudge.
"We are very honored to offer this exciting new American-made product to the men and women of the US military and their family members around the World," said Paul Stagner, president and ceo of Global Military Marketing, contract holder to DeCA and Thrive. "Thrive Frozen Nutrition is a revolutionary new product that reaches so many people and can serve as a solution for nutrition in a delicious taste profile for all ages and walks of life."
Thrive has already hit commissary shelves across the US and will be landing in overseas locations in September. Thrive is carried in the premium ice cream frozen section of the commissary. Whether as a meal replacement, snack, or Good for You treat, it offers a premium ice cream taste at 250-calories and is packed with 24 vitamins & minerals, nine grams of protein, three grams of fiber, and four vital strains of probiotics.
Distribution began more than two years ago with trials in nursing homes, assisted living facilities, and hospitals as a great tasting frozen nutritional alternative to current liquid nutritional products being offered. "Thrive was met with raving fans," said Frank Everett founder and executive vice president of sales and marketing at Thrive Frozen Nutrition.