The Office of Fair Trading has decided not to refer Associated British Foods’ (ABF’s) acquisition of the Elephant Etta business to the Competition Commission.
ABF paid Premier Foods £34M cash in cash for the business in July. The sale included the UK’s leading brand of ethnic flour Elephant Atta plus Elephant Chakki Gold and Fassal manufactured and packed mainly at the group's mill in Southampton.
Ethnic flour
After regulatory approval, flour manufacturing will be moved to ABF’s Tilbury site.
The Elephant sale continued Premier’s strategy of divesting non core businesses to cut its debt burden and to focus on its eight power brands.
