successful participation at this leading trade show, premium apple brand KIKU® will be present at the upcoming Asia Fruitlogistica in Hong Kong and plan to replicate the promotional activities of mother company KIKU at Berlin. “In the 2 years since we started participating at Fruitlogistica in Berlin and Hong Kong, our 26 global KIKU® partners have experienced significant positive feed-back. The emerging Asian and Middle Eastern markets will just continue to grow their import demand and which is why we are sending our 4 marketers from KIKU New Zealand to Hong Kong once again,” commented KIKU® CEO Jürgen Braun from South Tyrol / Italy.
With the sale of New Zealand grown KIKU® just having finished, the trade show will be the perfect opportunity to review Southern Hemisphere exports, but also to explore complimentary sales from Northern Hemisphere origins.
Supported by this counter-seasonal supply option, KIKU® distributors have the advantage of a year-round supply and benefit from continued sales programs with their customers.
Unchanged - the 4 New Zealand KIKU marketers will actively pursue market diversification, which significantly reduced the dependence from the Taiwan market by exploring alternatives in Southeast Asia and beyond. For this reason, representatives of vertically integrated KIKU® growers/marketers from outside of New Zealand will be attending the exhibition as well.
Jointly these partners will develop market opportunities and offer trade visitors at Asia Fruitlogistica tastings of fresh KIKU® apples to increase the visibility of KIKU® branded apples.
