Kamani Oil Industries Pvt. Ltd has launched rice bran oil with its new brand Riso.
Rice bran oil also known as the 'the world's healthiest' edible oil or the 'healthy heart oil' is a unique cooking oil which is a value-added product produced from rice bran, a by-product of the rice milling industry.
The new product will cater to the western market of India and will spread its wings to other states over a period of time.
Rajiv Behere, deputy GM, Kamani Oils, stated, “The product launched in Mumbai will be initially made available in Maharashtra. The company intends to focus on Maharahtra and slowly spread in the western region with Gujarat followed my Rajasthan and so on. The company would be investing around Rs 20 crore for the next three years on this brand.”
There are three different fatty acids found in oils that are generally consumed - Saturated Fatty Acids (SAFA), Monounsaturated Fatty Acids (MUFA) and Polyunsaturated Fatty Acids (PUFA), which are required by our body in the right proportion. Any imbalance of these proportions in the cooking oil can lead to a rise in unsuitable cholesterol levels.
The AHA (American Heart Association) and WHO (World Health Organisation) recommend an oil which is rich in SAFA: MUFA: PUFA in proportion of 1:1.5:1 and the nearest naturally occurring oil is rice bran oil, therefore making it the preferred oil for achieving desired cholesterol levels and preventing heart and other related ailments.
“Rice bran oil is rich in oryzanol, a natural antioxidant which helps to reduce cholesterol and tryglicerides. This is based on numerous studies conducted internationally and in India. We are proud to present Riso, our new rice bran oil with benefits that do wonders for one’s family’s health while they enjoy home cooked food. Riso is produced by the latest process of physical refining and is completely bland and odourless, bringing out the natural taste and flavour of the food,” stated Behere.
“Riso rice bran oil is produced by the latest process of physical refining and is completely bland. It helps retain the natural taste and flavour of the food cooked in it. Apart from reduced calories and lighter tasting food, one gets enhanced flavour and palatability. Whether to fry, sauté, bake, use it as
salad dressing, Riso rice bran oil is perfect for all kinds of cooking. It has a very high smoke point and hence prevents breakdown at high temperatures and extends shelf life of the food cooked in it. Being MUFA-rich the oil can be re-used without losing its nutritive value,” he added.
“Adolescent age group invites health problems due to incorrect eating habits. It is essential to know the characteristics of the fats and oils used for the preparation since they are the responsible factors for the health disturbance. A good quality of vegetable oil will provide the necessary nutrient requirement to the consumer and reduce the chance of health-related diseases. Recent survey indicates that individual family consumes junk food once a week. With nutritional awareness among parent, cook and chef at restaurant and hotels one can reduce the risk of health-related problems originated from fats and oil and rice bran oil is the best suited as healthy oil,” says Dr Meena Mehta, department of food science and nutrition, SNDT University.
