The city of Bundaberg is a major food bowl, with fields of sweet potatoes, lettuces, eggplants, zucchini, strawberries, macadamias and citrus.
But it's also home to the $3.50 greasy breakfast, thickly battered chips and Bundy rum.
With the dubious honour of being Australia's fat capital, health experts are warning that too many Bundy-ites are opting for the lazy, fatty options.
Fast-food eateries like Lotties Coffee Pot in the CBD are flat out catering to the demand for hot chips, fried dim sum and potato gems.
While Lotties owner Brad Rowe also offers salad sandwiches and quiche, his most popular food item is battered chips at $3 a cup.
Mr Rowe said greasy foods were not to blame for the town's obesity rate; the blame falls on the people making the decision to put the food in their mouths.
"It's all right if you only come in once or twice a week for your potato gems; everything in moderation," Mr Rowe said.
"What upsets me the most are the ones who come in regularly and pile the kids up with all the fried foods."
Bundaberg dietician Beth Knight said obesity was linked to the city's low socio-economic status, high unemployment rate and poor food choices.
In the past 21 months, Bundaberg's 300 Weight Watchers group members have been busy, losing a combined 8100kg.
The Bundaberg Regional Council is aware of the town's fat crisis and has already started free outdoor fitness classes using a $566,000 Healthy Communities Federal Government grant.
The program also encompasses cooking classes and instruction on budget shopping.
In stark contrast, a few hours west of Brisbane in the Bungil shire, which includes the rural centre Roma, folk work their land and their bodies.
Unlike Bundaberg, Bungil shire has a longstanding sporting tradition and a hardworking outdoor lifestyle that seems to be the secret to what is arguably Queensland's fittest region.
"It's always been a sporty town, said local Camille Johnson of her hometown Roma - the major centre of the Bungil shire, now amalgamated into the Maranoa council, which topped state rates for key health indicators.
"There's something like 40 sports clubs in town," Ms Johnson said.
She is just one of the nearly 400 to play for a local touch club, among other associations.
"I play Mondays and Tuesdays, mostly just to have a bit of chat and a run-around with friends."