NutraCea, a producer and marketer of value added products derived from rice bran, has announced a corporate name change to RiceBran Technologies.
“We are pleased to announce our new corporate name—RiceBran Technologies. Coupled with our longstanding tag line—“nutrition by nature”—our new name clearly defines who we are and what we do.
Earlier this year we completed a three-year portfolio transformation from a multi-divisional business operator to complete focus on our Rice Bran Bio-Refining business model. RiceBran Technologies aptly describes our focused approach to that rice bran-centric business model,” said CEO & President W. John Short.
