Jamba Juice Company announced their intent to expand throughout their home state of California with a growth plan that includes the opening of up to 120 new Jamba Juice stores in select territories across Northern, Central and Southern California over the next six-to-seven years. Capitalizing on their exceptional brand awareness among consumers in the premier market for healthy lifestyle and their ability to leverage existing economies of scale, Jamba plans to open multiple new Company-owned locations as well as create the opportunity for multi-store development agreements with existing and new franchisees.
“Expanding Jamba’s presence in our home and founding state of California reflects the confidence we have in the popularity of our healthy active lifestyle brand, and our strong and strengthening business model,” said James D. White, Chairman, President, and CEO, Jamba Juice Company. “We expect California expansion will take place in the form of strategic company store growth, expansion opportunities with current franchise partners, and more opportunity for new owners to join the Jamba family.”
Jamba sees significant opportunity to develop incremental new stores in California in over 100 trade areas and more than 25 mall locations and intends to offer store development packages to qualified new and existing franchisees.
